Melissa Chan Stone Design | Karen Pery
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Karen Pery

Branding, Logo, Website

The Story:

Karen has been a leader all her life and her philosophy that “we are all leaders, all the time” is at the forefront of her website: it features not only her own leadership story, but her clients’ stories, as well. This dynamic leadership coach and consultant wanted to add an interactive “choose your own adventure” exploration to help visitors find their own path to leadership and growth. We made it a fun and engaging way to lead individuals directly to the services just right for them.


A monogram enthusiast, Karen wanted her logo to be comprised of her initials set in dynamic relationship to each other, suggesting leadership support. A secondary logo was created for Karen’s signature “Experience Fueled Leadership Development”.


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